LES YEUX OUVERTS OPEN EYES Benetton celebrate their 40th anniversary with a photo exhibition

17 October 2006 - 03 November 2006

The current exposition is dedicated to the 40th anniversary of the trademark and includes its most famous advertising messages. 
There are presented more than a hundred photos which trace the major events in the history of the trademark – archival photographs, models who have posed for Benetton, social campaigns with the World Food Organization and one of the most outrageous advertising projects.